08a · 08b · 08c
The three launch SKUs.
Same silhouette, three colour systems. Same tin, three moods. Tap a city to open its SKU page.
The anchor
Mumbai Masala
Tangy, citrusy, spicy, nostalgic, addictive.
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The proof
Seoul Heat
Bold, fiery, sweet savoury, umami, K crunch.
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The grown up
London Noir
Earthy, rich, buttery, grown up, indulgent.
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Silhouette
Consistent across all three SKUs. Colour and illustration do the differentiation, not shape.