SKU · 08b · Seoul
Seoul Heat.
BoldFierySweet savouryUmamiK crunch
Gochujang heat with an Indian heart. Sweet savoury Korean chilli paste built around a proper depth of umami, tuned so it stays crunchy and clean on the makhana rather than sticky. Bold, fiery and modern, the flavour built for the K food generation.
City
Seoul
Flavour story
Gochujang heat with an Indian heart. Sweet savoury Korean chilli paste built around a proper depth of umami, tuned so it stays crunchy and clean on the makhana rather than sticky. Bold, fiery and modern, the flavour built for the K food generation.
Visual cues for the pack
- Red first colour system with black ink and cream highlights.
- Illustration references: Seoul night market signage, Hangul type as visual pattern, neon speech bubbles, a hero character in sunglasses eating makhana.
- Loud, unapologetic pop art. This is the flavour that proves ATE is not a heritage brand.
Primary colour
#C62828
on cream
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