SKU · 08a · Mumbai
Mumbai Masala.
TangyCitrusySpicyNostalgicAddictive
Inspired by the chaat stalls of Mumbai. A punchy masala mix built on lemon, chilli, cumin and black salt, tuned so it lands as tangy and citrusy first, then heat, then a long savoury finish. Familiar to an Indian palate. Interesting, not intimidating, to a London one.
City
Mumbai
Flavour story
Inspired by the chaat stalls of Mumbai. A punchy masala mix built on lemon, chilli, cumin and black salt, tuned so it lands as tangy and citrusy first, then heat, then a long savoury finish. Familiar to an Indian palate. Interesting, not intimidating, to a London one.
Visual cues for the pack
- Yellow first colour system. Warm, saturated, unmissable on shelf.
- Illustration references: auto rickshaws, Mumbai skyline silhouettes, chaat stall signage, Hindi neon and hand painted lettering.
- Comic panel storytelling on side and back. A Mumbai street scene, not a stock photo.
Primary colour
#F5C518
on ink
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